A media buy you have to believe in, turned into a performance line item with a receipt.
These are verified enthusiasts. Here is the interaction, here is the VIN, here is the invoice. Everything below is running live on seeded demo data — click any step to walk the real system.
The loop
Every stage is an immutable record with the actor and timestamp on each transition — the audit trail is the product, not a feature of it (N1).
Walk the loop
Capture an attendee at an event
A QR at a live drive or cars-and-coffee. Consent-gated email capture that counts as a qualifying interaction (R3).
A member qualifies and generates a code
The eligibility engine checks their activity against the campaign, then issues a rebate code bound to that decision (R2/R4).
The buyer redeems with proof of sale
A public, no-login page: VIN + bill of sale. Under two minutes, no dealer involvement (R5).
RAV4-RORY-1A9FAlloy validates the sale
NHTSA decodes the VIN, duplicate and anomaly checks run, and a human approves — writing the immutable ledger (R6).
The attribution ledger becomes a report
Influenced sales, cost per sale, and lifetime-value framing — the receipt an agency can paste into their own reporting (R7).
Alloy invoices the OEM
Validated sales bill the OEM per the commission model, with a dispute path that hands back the evidence bundle (R8).
What the OEM sees
A read-only portal — their own influenced sales, each traceable to a VIN and an interaction (R10.4).
Demo mode — figures run on seeded sample data (N6). Reset anytime by re-running supabase/seed.sql. Developer index →